Introducing Chartimatic: Your Entire Business, Briefed

If you run an e-commerce business, your mornings probably look something like this: open Shopify, check yesterday's revenue. Switch to your ad platform, squint at ROAS numbers that don't quite match. Hop over to Google Analytics, wonder why the attributed revenue is different again. Pop into Klaviyo, check email performance. Maybe glance at industry news to see what's happening in your category.

By the time you've reconciled all those dashboards, 45 minutes have passed — and you haven't made a single revenue-generating decision yet.

This isn't a you problem. It's a fundamental design failure in how analytics tools have been built. Every platform optimizes for getting you to spend more time inside it — not for helping you understand your business faster. We built Chartimatic to fix that.

The Problem We Set Out to Solve

Post-iOS 14.5, attribution data lost 30–50% of its accuracy overnight. Google, Meta, and Shopify all report different conversion numbers for the same sales. Enterprise intelligence tools that actually synthesize cross-channel data cost $20,000+ per year. And the average Shopify merchant is spending their most productive morning hour just trying to figure out what happened yesterday.

We interviewed over 200 Shopify merchants before building Chartimatic. Nearly every one described a version of the same morning. Multiple tabs, conflicting numbers, a mental spreadsheet that never fully reconciles. The merchants who were doing it 'right' had hired someone specifically to compile reports. Everyone else was either drowning in dashboards or flying blind.

There were three compounding problems we needed to solve at once:

• Attribution chaos — every platform claims more credit than it deserves, leaving merchants with no clear picture of true marketing ROI
• Dashboard fatigue — the mental cost of checking and reconciling 4–6 tools every morning erodes focus and decision-making quality
• Intelligence gap — the kind of category-level benchmarks and trend data that large brands use to make smarter decisions simply wasn't accessible to SMB merchants

We built Chartimatic to solve all three of these problems at once.

How Chartimatic Works

The mechanics are simple. Connect your data sources — Shopify, Google Analytics, Google Ads, and Klaviyo — with one-click OAuth. No engineers required. No CSV exports. No manual setup beyond clicking 'Connect' for each platform.

While you sleep, Chartimatic pulls your previous day's data across all connected platforms, runs cross-channel reconciliation, identifies anomalies and trend shifts, and uses AI to write your briefing in plain English. Not chart grids. Not tables of raw numbers. Plain English with specific, actionable callouts.

Every morning at 7 AM, a single email lands in your inbox. It tells you:

• What your revenue was yesterday — reconciled across all sources, not just what Shopify reports
• How your key metrics compare to your 7-day, 30-day, and 90-day averages
• What the anomalies are — traffic spikes, conversion dips, unusual order patterns
• What's happening in your industry category — relevant benchmarks and sector trends
• What specific actions deserve your attention today

Three minutes instead of forty-five. One source of truth instead of five conflicting dashboards.

What Chartimatic Connects

Chartimatic currently integrates with the core platforms that make up most Shopify merchants' marketing and analytics stacks:

Shopify:The foundation. Revenue, orders, average order value, refund rates, product performance, and customer acquisition data — all pulled directly from your Shopify admin.

Chartimatic reconciles the ad platform's reported conversions against actual Shopify revenue to give you a reality-checked ROAS.

Google Analytics:Traffic data, channel attribution, and conversion paths. We surface the traffic patterns that correlate with revenue changes, so you know whether a revenue dip came from a traffic drop or a conversion problem.

Klaviyo:Email performance including revenue per recipient, flow vs. campaign breakdown, list growth, and deliverability signals. The metrics that actually matter, not just open rates.

New integrations are on the roadmap. If your stack includes a platform not yet listed, you can vote on integrations in our product portal.

What Makes Chartimatic Different

Chartimatic isn't another dashboard. It's a daily intelligence briefing that combines cross-channel reconciliation, industry-level benchmarks, and AI-powered analysis into a format that respects your time. Here's what separates it from the tools you're probably already paying for:

It comes to you

The fundamental problem with dashboards isn't that they're bad at displaying data. It's that they require you to remember to check them, have time to check them, and have the mental energy to interpret what you see. Most merchants check their dashboards reactively — when something feels off — rather than proactively every morning.

Chartimatic inverts this model. The briefing arrives in your inbox before your first meeting, without you lifting a finger. You don't have to build the habit. The habit comes built-in.

It speaks plain English

There's a meaningful difference between a dashboard that shows you a revenue chart with a red arrow pointing down, and a briefing that says: 'Revenue was $4,280 yesterday, down 23% from your 30-day average. This appears tied to a 31% drop in organic traffic. Your paid performance was actually above average — blended ROAS of 3.8x vs. your typical 3.2x. Worth investigating whether something changed with your SEO.'

One of those requires you to do the analysis. The other has already done it. Every insight in a Chartimatic briefing is written the way a smart analyst would explain it — with context, with a likely cause, and with a suggested next step.

It reconciles rather than amplifies

Most analytics tools are built to justify their platform's value. your ad platform is incentivized to show you that Meta is driving conversions. Google Ads is incentivized to show that Google is driving conversions. Klaviyo is incentivized to show email is driving revenue. The result: if you add up every platform's claimed contribution, you typically get 200–300% of your actual revenue.

Chartimatic starts with Shopify as the ground truth — what actually happened in your store — and works backward to understand channel contribution. The result is a blended view that's honest about attribution uncertainty rather than optimistic about any single channel.

It includes category-level intelligence

Beyond your own store's data, Chartimatic surfaces relevant industry benchmarks and category trends. If conversion rates across your product category are down this week, you should know that — because it changes how you interpret your own numbers. A conversion dip that looks alarming in isolation looks completely different when you know it's happening across your entire category.

This kind of market-level context was previously only available to brands paying for enterprise intelligence platforms. Chartimatic makes it available at any plan level.

Who Chartimatic Is Built For

Chartimatic is purpose-built for Shopify merchants who are past the point of just checking Shopify's native analytics but not yet at the scale where they can hire a dedicated data team. That usually means:

• Shopify stores doing between $10K and $5M in annual revenue
• Merchants running paid ads on Meta and/or Google alongside their organic and email channels
• Founders or small teams where the person making marketing decisions is also managing operations
• DTC brands that want data-driven decisions but don't have time for a 45-minute morning data ritual

If you have a full-time data analyst or a team of marketing specialists, Chartimatic probably isn't your primary analytics tool — you have the resources to build custom dashboards. But if you're running lean and want the equivalent of that analyst's daily briefing without the headcount cost, that's exactly what Chartimatic delivers.

Getting Started: What Your First Week Looks Like

Setup takes about 10 minutes. You'll authorize each data source through standard OAuth — no API keys to manage, no developer help required. Chartimatic will ask for read-only access to each platform. It never modifies your data, never posts on your behalf, and never shares your store's information with other merchants.

Your first briefing arrives the morning after you complete setup. The first few briefings establish your baseline — the averages and patterns Chartimatic uses as the reference point for what's 'normal' for your store. By day 7, the anomaly detection is calibrated to your specific business, and the industry context is mapped to your product categories.

Most merchants tell us the first 'aha' moment happens within the first week — usually when Chartimatic catches something they would have missed entirely, or reframes a number they thought they understood.

Plans and Pricing

Chartimatic is built to be accessible for merchants at different stages. Plans start at an accessible price point for the Starter tier, which includes Shopify integration, AI-powered daily briefing, anomaly detection, and 30 days of historical analysis. Higher tiers add multi-channel ad integration, Klaviyo email analytics, and industry benchmarking data.

Every plan comes with a free trial — no credit card required. You'll receive your first briefing the morning after you set up your account. If it doesn't save you at least 30 minutes and surface at least one insight you would have missed, it costs nothing.

Start Your Free Trial

Chartimatic is available now with affordable plans for every stage of growth.Start your free trial— no credit card required. Your first briefing arrives tomorrow morning. Stop assembling data and start using it.

If you're spending more than 15 minutes every morning checking dashboards, that time has a cost. Chartimatic pays for itself before your first coffee is finished.