Chartimatic

The Chartimatic Blog

Insights on e-commerce analytics, AI-powered briefings, and strategies for growing your business.

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Analytics

Marketing Attribution Reality for Shopify DTC Brands in 2026

The honest state of marketing attribution for DTC in 2026. Signal loss, MER vs platform ROAS, incrementality tests, KPI stack, common mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

Content-Led SEO for Shopify DTC Brands: A 2026 Playbook

How Shopify DTC brands build content-led SEO that actually drives revenue. Content types, topic strategy, gift guides, KPIs, common mistakes, and a 90-day plan.

Todd McCormick ·
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Analytics

SMS vs Email Revenue Mix for Q4 on Shopify DTC: A 2026 Playbook

How Shopify DTC brands balance SMS and email in Q4 for maximum revenue without list burn. Channel roles, list growth, cadence, cost, KPIs, and a 60-day plan.

Todd McCormick ·
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Analytics

Shopify Shipping Insurance and Claim Ops for DTC Brands in 2026

How Shopify DTC brands handle shipping insurance and claims without draining margin or CX. Options, policies, workflow, KPIs, mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

Making Merchandising Decisions From Data on Shopify: A 2026 DTC Playbook

How Shopify DTC brands make merchandising decisions from real data, not vibes. Collection ordering, hero rotation, cross-sell logic, KPIs, mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

Gift Card Strategy for December Revenue: A 2026 Shopify DTC Playbook

How Shopify DTC brands use gift cards to unlock late-December revenue and January retention. Product design, offers, delivery, KPIs, and a 60-day plan.

Todd McCormick ·
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Analytics

Peak Week War Room Ops for Shopify DTC Brands: A 2026 Field Guide

How Shopify DTC brands run a real peak-week war room. Roles, cadence, dashboards, escalation paths, decision authority, KPIs, mistakes, and a 30-day setup plan.

Todd McCormick ·
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Analytics

The BFCM Email Calendar Deep Dive for Shopify DTC Brands in 2026

A day-by-day BFCM email calendar for Shopify DTC brands. Warm-up sequence, peak week cadence, segmentation, subject lines, KPIs, common mistakes, and a 90-day plan.

Todd McCormick ·
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Analytics

The Founder Financial Dashboard Every Shopify DTC Brand Should Run in 2026

The founder financial dashboard for Shopify DTC brands. The 12 KPIs to watch weekly, how to build the view, common blind spots, and a 30-day rollout plan.

Todd McCormick ·
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Analytics

Building an Ad Creative Production Pipeline for Shopify DTC Brands in 2026

How Shopify DTC brands build a real ad creative production pipeline. In-house vs agency vs UGC, brief structure, testing rhythm, KPIs, mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

Customer Research and Interview Cadence for Shopify DTC Brands: A 2026 Operator's Guide

How Shopify DTC brands build a real customer research and interview cadence. Recruit, structure, synthesis, applying findings, KPIs, mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

The August Prep Sprint Checklist for Shopify Brands Heading Into Q4 2026

The August prep sprint checklist that puts Shopify DTC brands ahead of Q4. Inventory, ads, list growth, site, ops, finance, KPIs, common pitfalls, and a 30-day plan.

Todd McCormick ·