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Analytics

The BFCM Email Calendar Deep Dive for Shopify DTC Brands in 2026

A day-by-day BFCM email calendar for Shopify DTC brands. Warm-up sequence, peak week cadence, segmentation, subject lines, KPIs, common mistakes, and a 90-day plan.

Todd McCormick ·
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Analytics

The Founder Financial Dashboard Every Shopify DTC Brand Should Run in 2026

The founder financial dashboard for Shopify DTC brands. The 12 KPIs to watch weekly, how to build the view, common blind spots, and a 30-day rollout plan.

Todd McCormick ·
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Analytics

Building an Ad Creative Production Pipeline for Shopify DTC Brands in 2026

How Shopify DTC brands build a real ad creative production pipeline. In-house vs agency vs UGC, brief structure, testing rhythm, KPIs, mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

Customer Research and Interview Cadence for Shopify DTC Brands: A 2026 Operator's Guide

How Shopify DTC brands build a real customer research and interview cadence. Recruit, structure, synthesis, applying findings, KPIs, mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

The August Prep Sprint Checklist for Shopify Brands Heading Into Q4 2026

The August prep sprint checklist that puts Shopify DTC brands ahead of Q4. Inventory, ads, list growth, site, ops, finance, KPIs, common pitfalls, and a 30-day plan.

Todd McCormick ·
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Analytics

SKU Rationalization for Growing Shopify Catalogs: A 2026 Operator's Guide

How Shopify DTC brands cut long-tail SKUs and compound margin. Diagnostic framework, decision matrix, cut process, KPIs, common mistakes, and a 90-day plan.

Todd McCormick ·
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Analytics

Fraud Prevention and Chargeback Ops for Shopify DTC Brands: A 2026 Operator's Guide

How Shopify DTC brands stop fraud and win chargebacks without killing conversion. Signals, tools, rules, dispute workflow, KPIs, pitfalls, and a 60-day plan.

Todd McCormick ·
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Analytics

Q4 CAC Playbook: Peak Season Customer Acquisition for Shopify Brands in 2026

How Shopify DTC brands survive rising Q4 CPMs and still acquire profitable customers. Audience prep, channel mix, budget shape, LTV bidding, KPIs, and a 100-day plan.

Todd McCormick ·
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Analytics

Warehouse and 3PL Selection for Growing Shopify DTC Brands: A 2026 Operator's Guide

How growing Shopify DTC brands choose the right 3PL or warehouse. Model comparison, cost decomposition, RFP process, KPIs, common pitfalls, and a 90-day plan.

Todd McCormick ·
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Analytics

Product Page Copywriting That Converts: A 2026 Shopify DTC Playbook

How Shopify DTC brands write product page copy that actually converts. Structure, voice, objections, testing, KPIs, common mistakes, and a 60-day plan.

Todd McCormick ·
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Analytics

Black Friday Cyber Monday Playbook for Shopify Brands: A 2026 Operator's Guide

The BFCM 2026 playbook for Shopify DTC brands. Timeline, offer design, inventory, ad strategy, site readiness, KPIs, common pitfalls, and a 100-day plan.

Todd McCormick ·
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Analytics

Second Purchase Optimization Playbook for Shopify DTC Brands in 2026

The second purchase is the highest-leverage moment in DTC retention. Diagnosis, timing, offers, channel mix, KPIs, common mistakes, and a 60-day plan.

Todd McCormick ·