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Abstract coral rocket trail rising past three product silhouettes on a timeline with a countdown ring at launch
Analytics

Product Launch Playbook for Shopify: From Teaser to Sell-Out in 2026

How Shopify brands run a real product launch in 2026: pre-launch list building, drop mechanics, paid amplification, and a 60-day plan to a sell-out.

Todd McCormick ·
Abstract brand silhouette sending a coral envelope toward a network of retailer building silhouettes
Analytics

Wholesale Outreach Playbook for Shopify Brands: A 2026 Operator's Guide

How DTC brands on Shopify build a real wholesale outreach engine in 2026. Targeting, line sheets, prospecting cadence, conversion, and a 90-day plan.

Todd McCormick ·
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Analytics

Founder Voice in DTC: When It Scales and When It Stalls in 2026

Founder voice is a real DTC growth lever in 2026, but only when it scales. Here is when to lean in, when to step back, and a 90-day plan for either.

Todd McCormick ·
Abstract modular checkout cube with extension blocks plugging in, surrounded by puzzle pieces, gear, and checkmark
Analytics

Shopify Checkout Extensibility Deep Dive: What Merchants Should Actually Build in 2026

A practical 2026 deep dive into Shopify checkout extensibility: what UI extensions and Functions unlock, the high-ROI use cases, and a 60-day plan.

Todd McCormick ·
Abstract billing cycle ring with a warning triangle and an overlapping credit card surrounded by gears
Analytics

Subscription Billing Pitfalls on Shopify: A 2026 Operator's Guide

The subscription billing traps that quietly cost Shopify brands revenue in 2026. Dunning, retries, gateway choices, tax, refunds, and a 60-day fix plan.

Todd McCormick ·
Two abstract data hubs side by side, one simple native module and one larger layered platform, comparing CDP vs native
Analytics

Customer Data Platform vs Shopify Native: A 2026 Decision Guide for Operators

When does a DTC brand outgrow Shopify's native customer data and need a CDP in 2026? A practical comparison, the real costs, and a 60-day evaluation plan.

Todd McCormick ·
Coral stacked shipping boxes next to a navy calendar grid with an upward demand curve
Analytics

Holiday Inventory Planning for Shopify Brands: A 2026 Operator's Guide

How Shopify brands plan holiday inventory in 2026 without overcommitting cash or stocking out at peak. Forecasting, suppliers, safety stock, and a 90-day plan.

Todd McCormick ·
Abstract envelope passing through a glowing shield and reaching an inbox with bounced paths on the side
Analytics

Email Deliverability for Shopify Brands: A 2026 Playbook

Why so many Shopify emails miss the inbox in 2026, and how to fix it. Authentication, list hygiene, engagement, and a 60-day deliverability playbook.

Todd McCormick ·
Abstract radial burst with four geometric shapes connected to it and an upward arrow
Analytics

Performance Max Optimization for DTC Brands on Shopify: A 2026 Playbook

How DTC brands on Shopify run Performance Max in 2026: asset groups, feed quality, signal, and a 60-day plan to fix the campaigns that quietly burn budget.

Todd McCormick ·
Abstract subscription loop in coral on navy background with subscriber silhouettes circling around
Analytics

Subscription Churn Reduction Playbook for Shopify Brands: A 2026 Guide

How Shopify brands diagnose and reduce subscription churn in 2026. Lifecycle stages, save flows, payment retries, and a 90-day churn reduction plan.

Todd McCormick ·
Abstract branching workflow diagram with gear and lightning bolt nodes representing Shopify Flow automation
Analytics

Shopify Flow Automation Recipes: 12 Workflows That Earn Their Keep in 2026

Twelve practical Shopify Flow automation recipes for 2026: fraud, VIP tags, inventory alerts, win-backs, and the operating discipline to keep them healthy.

Todd McCormick ·
Smartphone showing a product detail page with a glowing buy button, tap gestures and a conversion funnel
Analytics

Mobile Conversion Rate Optimization for Shopify Stores: A 2026 Playbook

How Shopify brands close the mobile conversion gap in 2026. PDP and cart fixes, payment patterns, performance levers, and a 60-day mobile CRO plan.

Todd McCormick ·