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Abstract branching workflow diagram with gear and lightning bolt nodes representing Shopify Flow automation
Analytics

Shopify Flow Automation Recipes: 12 Workflows That Earn Their Keep in 2026

Twelve practical Shopify Flow automation recipes for 2026: fraud, VIP tags, inventory alerts, win-backs, and the operating discipline to keep them healthy.

Todd McCormick ·
Smartphone showing a product detail page with a glowing buy button, tap gestures and a conversion funnel
Analytics

Mobile Conversion Rate Optimization for Shopify Stores: A 2026 Playbook

How Shopify brands close the mobile conversion gap in 2026. PDP and cart fixes, payment patterns, performance levers, and a 60-day mobile CRO plan.

Todd McCormick ·
Abstract half-year timeline split into completed and upcoming halves, surrounded by KPI tiles and a compass
Analytics

Mid-Year Strategic Review for Shopify Merchants: A 2026 Playbook

How Shopify merchants run a real mid-year strategic review in 2026. KPI audit, channel mix reset, BFCM prep, and a two-week working plan that drives action.

Todd McCormick ·
Abstract radar targeting concept surrounded by audience silhouettes and ad creative cards
Analytics

Shopify Audiences and Ad Targeting in 2026: A Practical Guide for Merchants

How Shopify Plus merchants use Shopify Audiences and modern ad targeting in 2026 to lower CAC. Workflow, integrations, common traps, and a 60-day plan.

Todd McCormick ·
Abstract backend data cube connected via API streams to a browser, phone, and kiosk surface
Analytics

Headless Shopify: When It Actually Makes Sense in 2026

A practical 2026 framework for when headless Shopify is the right call, what it really costs, and a 90-day evaluation plan for Shopify Plus brands.

Todd McCormick ·
Abstract envelope with newsletter content flowing into product cards and a growth chart
Analytics

Building a Brand Newsletter That Drives Revenue: A 2026 Playbook for Shopify Brands

How Shopify brands build a brand newsletter that drives revenue, not just opens. Strategy, formats, cadence, monetization, and a 90-day launch plan.

Todd McCormick ·
Abstract bundle of product blocks tied with a coral ribbon, AOV growth chart beside it
Analytics

Bundle Strategies for Shopify Stores: A 2026 Playbook to Lift AOV

How Shopify brands design product bundles that lift AOV in 2026 without crushing margin. Bundle types, pricing math, merchandising, and a 60-day plan.

Todd McCormick ·
Abstract data vault collecting first party customer data streams against a navy background
Analytics

First Party Data Strategy for DTC Brands on Shopify: A 2026 Operator's Guide

How DTC brands on Shopify build a first party data strategy that survives ad platform churn in 2026. Sources, activation, governance, and a 90-day plan.

Todd McCormick ·
Checkout completion checkmark linked by an arrow to a stacked upsell offer card with secondary products
Analytics

Post Purchase Upsell Strategy for Shopify: A 2026 Playbook to Lift AOV

How Shopify brands design post purchase upsells that lift AOV in 2026 without hurting customer experience. Offer design, placement, KPIs, and a 60-day plan.

Todd McCormick ·
Abstract photo frames and chat bubbles surrounding a small storefront, representing user generated content for e-commerce
Analytics

User Generated Content Strategy for E-Commerce: A 2026 Playbook for Shopify Brands

A practical 2026 playbook for user generated content in e-commerce: sourcing UGC, rights, distribution, measurement, and a 90-day plan for Shopify brands.

Todd McCormick ·
Abstract price tag, ascending price tier bars, and a balance scale representing DTC pricing strategy
Analytics

Pricing Strategy for DTC Brands on Shopify: A 2026 Operator's Guide

How DTC brands on Shopify set, test, and evolve pricing in 2026: anchor pricing, tiers, promotions, and the margin math that holds up under real conditions.

Todd McCormick ·
Abstract return box with arrows flowing back to a storefront and a downward trending return rate chart
Analytics

Returns Optimization for Shopify Stores: A 2026 Operator's Playbook

How to reduce return rate, recover margin, and improve customer experience with a structured returns optimization program built for Shopify in 2026.

Todd McCormick ·