How Chartimatic benchmarks and industry intelligence work
Chartimatic doesn’t just show your own numbers—it also brings in category benchmarks and industry intelligence so you can see how your performance compares to similar brands. This context helps you avoid overreacting to normal swings and spot real outperformance or underperformance.
What are benchmarks and industry intelligence?
Benchmarks are aggregated performance data from similar merchants that give you a reference point for your own metrics. Industry intelligence includes broader market signals—seasonal trends, category shifts, platform changes—that help you understand the context around your numbers.
Together, they answer: “Is this change just about me, or is the whole market moving?”
How Chartimatic uses benchmarks
When your daily briefing or performance summary shows that revenue dropped 5%, benchmarks help you understand whether that’s a concern or just normal market behavior. If similar brands in your category also saw a 5% dip, the drop is likely seasonal or market-wide. If your peers held steady while you dropped, it’s a signal worth investigating.
Where benchmarks appear
- In your daily briefing, where they provide context for key metric changes
- In your performance summary, where they show how you compare to category averages
- In the Intelligence hub, where you can explore industry trends and category data
How benchmark data is collected
Benchmarks are derived from aggregated, anonymized performance data from similar merchants and external market sources. Individual brands are never identifiable in benchmark data. Chartimatic focuses on category-level trends and ranges to protect merchant privacy.
Example: benchmarks in action
A supplements brand sees their conversion rate drop from 3.2% to 2.8% over a week. Without benchmarks, this looks alarming. But the Chartimatic briefing shows that the supplements category average conversion rate also declined from 3.0% to 2.6% during the same period—likely due to a seasonal lull between New Year’s resolutions and spring. The brand’s performance is actually slightly above the category trend, so the recommended action is to hold steady rather than make drastic changes.
FAQ
See the frequently asked questions below for more details on benchmarks and industry intelligence.
What’s next
- Explore the Intelligence hub for industry trends and category data
- Learn how daily briefings work
- Learn how to read your performance summary
- Set up Chartimatic for a new brand and start seeing benchmarks
- Get started with Chartimatic
Frequently asked questions
Where do Chartimatic’s benchmarks come from?
Benchmarks are derived from aggregated, anonymized performance data from similar merchants and external market sources. They are designed to show directional context, not exact peer metrics.
Can other merchants see my individual data?
No. Individual brands are not identifiable in benchmark data. Chartimatic focuses on category-level trends and ranges to protect merchant privacy.
How often are benchmarks and industry insights updated?
Benchmarks and industry signals are refreshed regularly so they reflect recent performance and seasonality, though they may not update as frequently as your daily store data.
What if my store is in a very niche category?
In highly niche or emerging categories, benchmarks may be limited or unavailable until there is enough reliable data. You’ll still see your own performance and broader trends where applicable.
Can I change my category if it looks wrong?
If your store appears to be mapped to the wrong category, reach out to support. They can review your classification and adjust it so your benchmarks better reflect your actual niche.