How to connect Klaviyo to Chartimatic
Connecting Klaviyo to Chartimatic lets you see email and SMS revenue, campaign performance, and flow results inside your daily briefing. When the integration is active, Chartimatic can show how your lifecycle programs contribute to overall revenue, so you no longer have to dig through separate Klaviyo reports each morning.
Why connect Klaviyo to Chartimatic
Klaviyo powers email and SMS for many ecommerce brands, but understanding how those channels contribute to total revenue means switching between Klaviyo and your store dashboard. Connecting Klaviyo to Chartimatic puts lifecycle performance right next to store revenue, paid ads, and traffic data.
You should connect Klaviyo if you:
- Want to see email and SMS revenue contribution in your daily briefing
- Run automated flows (welcome, abandoned cart, post-purchase) and need to track their impact
- Need to compare lifecycle channel performance against paid and organic
Step-by-step: connect Klaviyo
- Open integrations. Navigate to the Integrations page in your Chartimatic workspace.
- Click Connect Klaviyo. Find the Klaviyo card and click Connect.
- Authenticate your Klaviyo account. Depending on the integration method, you may need to enter a Klaviyo API key or sign in via OAuth.
- Grant the required permissions. Chartimatic needs read access to campaign and flow performance data. It does not send emails or modify your flows.
- Confirm the initial sync. Chartimatic will start pulling recent Klaviyo data. You should see email and SMS metrics within a few minutes.
- Check for errors. If the connection fails, verify your API key or OAuth credentials and make sure your Klaviyo account is active.
Example: lifecycle performance in your briefing
A Shopify brand running a welcome flow, abandoned cart flow, and weekly campaigns connected Klaviyo to Chartimatic. The next morning’s briefing showed that the abandoned cart flow drove 18% of total revenue for the day, while the weekly campaign underperformed compared to the previous send. That insight helped the team prioritize flow optimization over campaign volume.
FAQ
See the frequently asked questions below for more details on connecting Klaviyo to Chartimatic.
What’s next
- Connect Shopify if you haven’t already linked your store
- Connect Google Analytics to add traffic and conversion context
- Connect Google Ads to see ad spend alongside revenue
- Learn how daily briefings work
Frequently asked questions
What Klaviyo data does Chartimatic use?
Chartimatic typically pulls high-level performance data such as campaign and flow revenue, sends, opens, clicks, and sometimes unsubscribe or spam metrics, depending on your configuration.
Does Chartimatic send emails or SMS through Klaviyo?
No. Chartimatic uses Klaviyo for analytics only and does not send messages or change your flows. You keep full control of campaigns inside Klaviyo.
Can I connect more than one Klaviyo account?
In many setups you can connect multiple Klaviyo workspaces, but the exact limit depends on your Chartimatic plan and workspace configuration. Check your account or contact support if you manage many brands.
Why is my Klaviyo revenue different in Chartimatic?
Differences usually come from attribution windows, inclusion of test campaigns, or time zone mismatches. Compare date ranges and attribution rules in Klaviyo to the settings in Chartimatic when reviewing differences.
Can I disconnect Klaviyo from Chartimatic later?
Yes. You can disconnect Klaviyo from the integrations page and/or revoke the API key or OAuth access in Klaviyo. After disconnecting, new Klaviyo data will stop syncing to Chartimatic.